How to get access to the private market and why it matters
Are you one of those people who has a Zillow account, browses and saves homes that are 10x your budget and then get pissed when one of those homes gets sold? How dare someone buy your dream home that you were planning to buy when you won the lottery.
I know at least 10 people like this (including myself). While it’s fun to do, the reality is that when it actually is time to shop for homes in your budget, what happens often is that there is not enough inventory in the area you’re looking or even if there is a home that you are ready to make an offer on, it’s gone the next day.
That’s just the reality of the market. Even the best of the best real estate agents can only do so much to help you submit a good offer. But unless you have a flexible budget of over $1 million, you’ll need a better strategy to land a home.
And that’s where the private market comes in!
What Is The Private Market?
The private/off market is essentially where listing agents put out their feelers for the pricing and interest on a home. They’ll do their comps and CMA and figure out what a good list price is and put it on the private market. Here, brokers will be able to see those listings and get their clients into these homes before the whole world has a chance to even see them.
How To Get Access To The Private Market
These homes are not listed on Zillow, Redfin or any other public platform. You can only access them with the help of a real estate agent.
I know I know, it feels like it’s becoming increasingly harder to buy a home without an agent but hey, we spend years upon years to make this whole process easier for you, so you might as well utilize us.
At our brokerage we use a platform called Zenlist, which does show private and off market homes.
I’ve had a lot of success with getting my clients into homes and offering on them before they even had the chance to hit the public market.
Having access to private listings could be the deciding factor between getting into your dream home and missing out. Just think about it – maybe 1,000 agents and their buyers seeing your future home on the private market, vs 500,000+ buyers seeing your future home on a public platform.
Do you really want that competition? Let me answer it for you – no you don’t.
Luckily for you, you can sign up on my Zenlist and get access instantly and for free! No strings attached (I mean of course it would be great if you chose me as your broker, but really no strings attached no pressure at all)
